What it’s Like to be a Brand Ambassador

For 2018 I was chosen to be a brand ambassador for nuun hydration, Honeystinger, and Zensah. My first experience as an ambassador was with nuun in 2017. Honestly, when I applied to be an ambassador the end of 2016, I didn’t fully understand what being a brand ambassador entailed, hence my post “I’m an Ambassador- Now What?”

Yes, I was naive when it came to being a brand ambassador and I’m sure I still am in many ways to be honest. Many of you that follow me have been brand ambassadors for many companies much longer than I have. By no stretch of the imagination do I mean to pretend to be an expert on all things related to being a brand ambassador.

What I would like is to tell my story and what I’ve experienced as a brand ambassador because not everyone knows about being a brand ambassador. I should also state that I’m talking about brand ambassadors that don’t get paid, as opposed to event marketers, who are basically brand ambassadors who get paid and usually travel around promoting a product or brand. Side note- technically it’s “brand advocate,” meaning you don’t get paid and “brand ambassadors” are paid, but honestly, most companies use the term brand ambassador when you’re not paid so that’s what I’m going with here.

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When I first began to pay attention and noticed that many fellow bloggers were ambassadors for different companies, I questioned what that really meant. I googled “ambassador” for “x product” and pretty quickly realized it meant these people are representatives for companies to help promote their products. In return, the average person gets discounts, often an invitation to a private Facebook page, sometimes webinars and other free advice and information, free or discounted race entries, and entries to win products.

So what should you do if you want to be an ambassador for a particular company? Google the company name and ambassador and see if the company has an ambassador program. I suggest choosing products you already know and love, so you can fully promote the product in an honest way.

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Many companies ask you to complete an application online to request to become an ambassador and this is often done at the end of the year for the following year, but some have “rolling” applications where they take applications throughout the year. This will usually be stated on the webpage you find after doing a google search as stated above.

When you fill out the application, you can expect to provide links to your social media pages such as Facebook, Instagram, Twitter, Pinterest, and any webpages or blogs you have. There are also usually questions about how you plan to promote the product, what you love about their products, and lifestyle questions like your favorite forms of activities and interests. Once you submit your application you can expect to hear back within a month if you’re accepted into the ambassador program (usually within a couple of weeks). If you don’t get a response, you can safely assume you weren’t chosen to be an ambassador.

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Once you’re accepted into the ambassador program, you’ll get links and/or codes to buy their products at a discount and often you can join their private Facebook page, as mentioned above. You will also be sent logos that you can download and put on your blog and post to social media. Sometimes there are no minimum requirements for how often or where you post to social media about the product, but sometimes there are. This should all be spelled out clearly in the application so you know what is expected of you.

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Throughout the year, you can connect with fellow ambassadors either in your geographical or online community. Think of it as growing your connections. The idea is since you’re all passionate (well, maybe that’s too strong of a word, so let’s say enthusiastic) about the product you’re helping to promote, you already have something in common with these people. You can expect to get support and encouragement from fellow runners, for example, if you’re an ambassador for a running-related product.

Besides running-related companies that primarily sell one main general product (say socks such as with Balega), you can also be a brand ambassador for races and running stores such as Fleet Feet. By no means are product ambassadors limited to running-related companies, however. You can also be an ambassador for Target, Starbuck’s, credit card companies, office supply stores, and the list goes on. Obviously the more followers you have on social media platforms, the more likely you are to land a brand ambassadorship. For example, some companies require you have a minimum of 5000 Instagram followers.

If you’re interested in getting paid as a brand ambassador, you can check out this article “Here’s How You Can Get Paid $16/Hour or More to Party (Seriously!)”

So tell me what brands are you all ambassadors for? What else should I have included in this post?

Happy running!

Donna

 

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How to Make the “Herd Mentality” Work for You Instead of Against You as a Runner

The herd mentality is certainly nothing new. Many of us grew up with our parents asking us, “If one of your friends jumped off a cliff, would you do the same?” Back then it was more commonly called peer pressure. What ever you choose to call it, peer pressure, herd mentality, mob mentality, or having pack mentality, it all boils down to the same thing, that we are influenced by the people around us.

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From The Horizon Tracker

Sometimes having herd mentality can be advantageous, if it drives you to do something positive that maybe you wouldn’t otherwise do on your own. Likewise, the herd mentality can be detrimental if it pushes you to do things that are unsafe or just not right for you at the moment. With the increase in social media platforms, the herd mentality has increased hugely in the last 5-10 years because we can now see what others are doing around the world, not just in our little corner of the world.

One way I deal with herd mentality as a runner is by realizing that everyone is different and what may work for one person may not work for me. Likewise, what may have worked at one point in my life may not always work for me. For example, I run half marathons and have had the goal of running a half marathon in all fifty states in the US for many years now.

If I let fomo (fear of missing out) get to me, I would sign up for more races than I currently do, based on what my fellow runners are doing. The SeaWheeze Half Marathon in Vancouver looks like an amazing race and I know several people who have run it. The website even claims: “SeaWheeze isn’t your average half marathon. In fact, it may just be the most breathtakingly beautiful and ridiculously fun half marathon in the world.” How could I possibly not run this race?!

Quite simply, my body (and my wallet) can only handle a few half marathons a year. Although I used to run four half marathons a year (one every season), I’m currently running three a year because I’ve run all of the southern states during the winter months and am not willing to run a half marathon in say Minnesota in February! If I were to run SeaWheeze, that’s one less state I can run in to make my goal. I’m up to 42 states so I feel like it’s critical to not get off-focus at this point.

Herd mentality can work to your advantage if you need a little nudge or push. For example, if you’re an evening runner and you’ve had a particularly rough day at work and are just not in the mood to run after work. You check Instagram and notice that someone you follow just ran 5 miles and had “one of the best runs ever” despite having a hard time getting out the door, and they were so glad they took that first step and went for a run. You may see this and think, “OK. If she can do it, so can I” and go on to have a good run, although maybe not “one of the best runs ever” but a good run is better than no run, right?

When taken to the extreme, though, herd mentality can be bad. Say you planned on running 4 miles because that’s what was in your training plan for that day, but you saw on Strava that your friend just ran 5.5 miles. You decide to run 5.5 miles as well and you feel great afterwards, so you think that was a good thing after all. Then the next day you’re supposed to take a rest day but your friend just ran 4 miles, and you decide to run 4 miles as well. You continue down this path for several days which turn into a couple of weeks and that’s when the wheels start to fall off. You’ve been pushing yourself too hard for too long and it all comes crashing down. You think maybe you just need to take a rest day, but even after a day off you develop a nagging pain in your foot. That nagging pain gets worse and before you know it you have a full-blown running injury and have to take some serious time off now.

On the flip side of herd mentality is our influence on others. Every post we put out there on social media is viewed by someone and sometimes many people. We may not even realize how much we influence other runners. Someone else may be on the receiving end of that post you put on Instagram about running 18 miles even though you had a fever and cold and “probably shouldn’t have gone for that run.”

I always try to think before I post and use the rule of thumb that if it’s not something I wouldn’t want put on the front page of my local newspaper, I probably shouldn’t post it. Beyond that, though, I try to think how what I’m posting might be interpreted by others. Would I recommend that someone run 18 miles when they were sick with a fever? No, so I probably shouldn’t post something like that, let alone actually do that. There’s nothing badass about not making good decisions for your body and your health.

I’m not trying to be all preachy here. I was just thinking about this one day when I was running and how no one really talks about this subject. It seems like it’s gotten worse over the years because of Instagram and Facebook, or I guess it’s just more obvious.

What do you all think? Are you effected by the herd mentality because of social media or do you just stick to your own running schedule regardless of what you see others doing?

Happy running!

Donna