For 2018 I was chosen to be a brand ambassador for nuun hydration, Honeystinger, and Zensah. My first experience as an ambassador was with nuun in 2017. Honestly, when I applied to be an ambassador the end of 2016, I didn’t fully understand what being a brand ambassador entailed, hence my post “I’m an Ambassador- Now What?”
Yes, I was naive when it came to being a brand ambassador and I’m sure I still am in many ways to be honest. Many of you that follow me have been brand ambassadors for many companies much longer than I have. By no stretch of the imagination do I mean to pretend to be an expert on all things related to being a brand ambassador.
What I would like is to tell my story and what I’ve experienced as a brand ambassador because not everyone knows about being a brand ambassador. I should also state that I’m talking about brand ambassadors that don’t get paid, as opposed to event marketers, who are basically brand ambassadors who get paid and usually travel around promoting a product or brand. Side note- technically it’s “brand advocate,” meaning you don’t get paid and “brand ambassadors” are paid, but honestly, most companies use the term brand ambassador when you’re not paid so that’s what I’m going with here.
When I first began to pay attention and noticed that many fellow bloggers were ambassadors for different companies, I questioned what that really meant. I googled “ambassador” for “x product” and pretty quickly realized it meant these people are representatives for companies to help promote their products. In return, the average person gets discounts, often an invitation to a private Facebook page, sometimes webinars and other free advice and information, free or discounted race entries, and entries to win products.
So what should you do if you want to be an ambassador for a particular company? Google the company name and ambassador and see if the company has an ambassador program. I suggest choosing products you already know and love, so you can fully promote the product in an honest way.
Many companies ask you to complete an application online to request to become an ambassador and this is often done at the end of the year for the following year, but some have “rolling” applications where they take applications throughout the year. This will usually be stated on the webpage you find after doing a google search as stated above.
When you fill out the application, you can expect to provide links to your social media pages such as Facebook, Instagram, Twitter, Pinterest, and any webpages or blogs you have. There are also usually questions about how you plan to promote the product, what you love about their products, and lifestyle questions like your favorite forms of activities and interests. Once you submit your application you can expect to hear back within a month if you’re accepted into the ambassador program (usually within a couple of weeks). If you don’t get a response, you can safely assume you weren’t chosen to be an ambassador.
Once you’re accepted into the ambassador program, you’ll get links and/or codes to buy their products at a discount and often you can join their private Facebook page, as mentioned above. You will also be sent logos that you can download and put on your blog and post to social media. Sometimes there are no minimum requirements for how often or where you post to social media about the product, but sometimes there are. This should all be spelled out clearly in the application so you know what is expected of you.
Throughout the year, you can connect with fellow ambassadors either in your geographical or online community. Think of it as growing your connections. The idea is since you’re all passionate (well, maybe that’s too strong of a word, so let’s say enthusiastic) about the product you’re helping to promote, you already have something in common with these people. You can expect to get support and encouragement from fellow runners, for example, if you’re an ambassador for a running-related product.
Besides running-related companies that primarily sell one main general product (say socks such as with Balega), you can also be a brand ambassador for races and running stores such as Fleet Feet. By no means are product ambassadors limited to running-related companies, however. You can also be an ambassador for Target, Starbuck’s, credit card companies, office supply stores, and the list goes on. Obviously the more followers you have on social media platforms, the more likely you are to land a brand ambassadorship. For example, some companies require you have a minimum of 5000 Instagram followers.
If you’re interested in getting paid as a brand ambassador, you can check out this article “Here’s How You Can Get Paid $16/Hour or More to Party (Seriously!)”
So tell me what brands are you all ambassadors for? What else should I have included in this post?